ZDNet did a survey, based on 142 company questionaires they created a CRM watchlist. Interesting enough – it covers 34 suppliers – is this really a list of winners? But this is up to you to decide. The area I really appreciate is the list of notable ‘trends’

  • CRM suites going away
  • Data Science on the rise
  • Real lack of top of mind re: corporate giving
  • Sales and marketing alignment not a theme this year

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