BYOD: Mobility Strategies Focus on Revenue

Forbes: BYOD or CYOD http://www.forbes.com/sites/symantec/2014/08/12/byod-or-cyod-whats-best-for-your-business/

Currently, the Internet of Things is the primary driving factor in digital change. However, less dramatic but hardly less powerful, the issue of Enterprise Mobility could also play a major role in the forthcoming IT investments of German companies. According to the estimate at IDC, following BYOD (Bring Your Own Device) the focus has shifted: from risk and cost management to new, better business processes on the basis of mobile technology.

3240171There is an interesting discussion on LinkedIn. Please join The Business Technology Forum to participate. I am one of the managers, so we will keep in touch there.

But back to the topic of the post. It’s particularly customer contact that’s being kept in mind here: those responsible for IT hope to make customer relations more versatile through an “expansion of the mobile applications landscape”, that is, original apps for smartphones and tablets. However, although the IT activities of German companies in 2015 will be much influenced by the digital transformation, for the majority of players IDC sees a danger of missing the transition. Many of those responsible for IT are still hesitant, fearing the challenge of having to work with another non-integrated IT solution that brings with it no tangible benefits.

Social Media: Facebook likes Big Data Analytics

IMG_5332The better the data available, the more informed the decisions which can be made will be. Nevertheless, on average, companies only use half of all internally available information to make decisions.

This is the conclusion of an international BARC study, for which 743 company representatives from all over the world were surveyed. At the same time, the amount of available data is greater than ever: In its latest study on the digital universe, IDC predicted that the total volume of digital information will amount to 44 zettabytes by 2020. But the opportunities that arise from this are primarily seized by companies which are already the leaders in their fields. According to a globally conducted study of 802 cloud decision makers and users, a third of them are three times more likely to use analysis tools from the cloud to draw business-relevant conclusions from Big Data.

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