IMG_5332The better the data available, the more informed the decisions which can be made will be. Nevertheless, on average, companies only use half of all internally available information to make decisions.

This is the conclusion of an international BARC study, for which 743 company representatives from all over the world were surveyed. At the same time, the amount of available data is greater than ever: In its latest study on the digital universe, IDC predicted that the total volume of digital information will amount to 44 zettabytes by 2020. But the opportunities that arise from this are primarily seized by companies which are already the leaders in their fields. According to a globally conducted study of 802 cloud decision makers and users, a third of them are three times more likely to use analysis tools from the cloud to draw business-relevant conclusions from Big Data.

Continue reading