It’s time to get rid of some bad habits when using data and data driven marketing, so CMOs, pay attention:

2017: The Year of the Data Driven CMO

Picture a group of marketers on the TV show Family Feud. The question posed is “What is your primary source for customer data?” Well chances are the answer from a marketer would be via surveys as research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data.

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